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Boehringer-Ingelheim enforces Sales with mobile application

Boehringer-Ingelheim enforces Sales with mobile application

Boehringer, one of the largest international pharmaceutical companies, has teamed up with Cronos, the largest independent Belgian IT-house, for an innovative and strategically important project.

Through the use of the latest mobile technology, Boehringer’s customer data is made available on-line for their representatives on a mobile device. A complete end-to-end solution ensures better, faster and more accurate customer visits. Each representative is given a Pocket PC in order to consult up-to-date customer data through a GPRS connection. Data can be retrieved in batch or on demand.

The data of the visits can be entered and product sample barcodes scanned. Everything is sent directly to the Boeringer-Ingelheim back-end in order to update the Enterprise Application System.

This is an incredible time-saving system, less preparation time and immediate up-to-date availability of important customer data.

The project runs on a mix of technologies, including Microsoft BizTalk, Siebel and the Compact .NET framework.

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